09Cisco Thought Leadership KPI Framework
Four layers. One measurement system.
Authority compounds upward from activity to market position.
01
Layer 1
Activity
Measures execution.
Posts per monthActive weeksPublishing consistency
Target
4–8 posts / month
02
Layer 2
Engagement
Measures audience resonance.
LikesCommentsRepostsEngagement score
Target
Increasing engagement per post
03
Layer 3
Reach
Measures visibility.
Follower growthReach growthNetwork expansion
Target
10–15% annual audience growth
04
Layer 4
Authority
Measures market position.
Speaking invitationsPodcast appearancesIndustry mentionsAnalyst engagement
Target
Phase 2 — qualitative tracking