Authority Score™
A composite score from 0–100 that measures a leader's ability to consistently create attention, engagement, and influence within their market. The score is transparent, reproducible, and weighted to reward sustained signal over occasional virality.
Measures how strongly the audience responds relative to the size of the audience.
High engagement relative to audience size indicates strong relevance, trust, and resonance.
Measures how consistently a leader contributes to market conversations.
Authority is built through repeated visibility, not occasional viral moments.
Measures the size of the audience that can potentially see and engage with the content.
A larger audience increases the ability to shape conversations and influence market perception.
Measures how often content is redistributed beyond the creator's direct network.
Reposts are the strongest signal that ideas are spreading and influencing a broader audience.
Not all engagement is equal.
EQ is the weighted core of the Engagement Rate component. We weight each action by the depth of intent it signals — from passive awareness to active redistribution.
Deep expertise with limited market visibility.
Participates in conversations but has limited influence.
Building recognition and generating meaningful engagement.
Consistently influences conversations within their category.
Recognized market voice with significant reach, engagement, and influence.
Each Cisco Field CTO is classified by their composite Authority Score™.